Luxury fashion powerhouse Gucci is preparing to capture the interest of holders of its Gucci Vault Material NFTs by gifting them with two exclusive physical items – a wallet or bag – which are generally unavailable due to the brand’s usual clientele. Last March of 2021, Gucci’s Virtual Nft was delivered as part of their collaboration with the narration-based 10KTF project – An up and coming, inventive concept. While little was known initially about the real objective of the NFT, curiosity and interest in the Web-3 universe encouraged many to gather them anyway: including those airdropped the Material NFTs.
Now with regard to Gucci, we now know they can’t wait to get their materials to their 2,896 Material NFTs carriers. What makes this initiative stand out the most has to be the thoughtfulness to deliver these products to their branded communities, as well fully embracing at NO COST this exchange between precious Gucci Material NFT and Physically crafted items, tearing down with a bold move a bad perception associated due to the major downtrend when it comes to recent sentiment towards NFT’s mostly in correlation with the Crypto Market.
On top of their numerous multiple initiatives especially highlighted during a closed door event between Gucci and Christia’s (both part of Artemis Groupe, Gucci has showcased a challenging connection between the digital and physical universes: “What this does is fuse the tangible and intangible threads of our heritage in a contemporary approach.”
