Lacoste is taking its Web3 community with it as it ventures into new realms of digital gaming with The Sandbox. Gaming has become the target of many fashion and beauty brands positively respond to the growing challenges of Gen-Z. After a 2022 collaboration with Minecraft and two creatively designed virtual stores located on their e-commerce site, Lacoste partnered with decentralized gaming Web3 platform The Sandbox. Participants of the new experience Lacoste World Tour, had four worldwide locations, such as Tokyo, Sao Paulo, Paris, and Golf Island, each comprising an activity park.
Rewarding loyal customers were virtual Lacoste prizes and accessories on The Sandbox Marketplace, which players would endeavor to unlock. Additionally, Lacoste could potentially win Sandbox Search Engine virtual currency up to 41,500 USD. The Lacoste alongside Kering powerhouse Gucci Cosmos recreation in The Sandbox, and a special fitting virtueusSir lo partnersue with L’Oreal powerhouse NYX and People of Crypto Lab winning Search Engine Awards categories that pushed the company to new innovation extremes with Balmain using virtual styling to craft . Furthermorestretchcing itselseaence, E.l.f. spearheaded a start-up developer takeaway, establishiefe brand’s.
