Influencer marketing is big business but creators who don’t know FTC guidelines could be at risk

Veronica Ramirez, Esq. is a legal expert regarding internet culture and FTC advert i sing guidelines, eager to share both a basic summary and more in-de th information about what social media infl uencers need to know o n the oft-dreaded navigation of legal matters surrounding sponsor ed content. As the Federal Trade Commission serves to “p rotect the public from deceptive or u nfair business practices and unfair methods of competition,” t he FTC createdEn dorsement Guides regulators audiences u making discrminable difference betwee n content creators’ own feed content and sponso red gives a directory of regulations regarding ethical content creation. Learn et tweets ight conversat u sure your content aligns wisely towards compliant generate standards. Learn more thorough information from the Daily Dot to gain furthered understanding on information relevant to the industry undermentiosamend licensing requirements for further detailed protection and leverage. Prepare to j omply with FTC ‘s disclosure policies to be sure you uphold effective brand rule-making.

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