The cost of groceries has risen dramatically over the years, impacting businesses in the food and beverage industry such as Jamba Juice. Facing increases in costs, Jamba Juice has been passing those prices to their customers. Reacting to the skyrocketing prices, many customers have recently taken to TikTok to complain. One user in the video shared by user @zavienpanda could be seen disbelieving that a small smoothie was now set at a price of $8. As customers from sippy cups of juice to large independent businesses are complaining vocally about the impacts of price increases, the questions over franchise price-setting versus corporate control gain renewed emphasis.
Viewing the video, many fellow TikTokers shared that they had experienced similar issues as both workers and customers of Jamba Juice. In many franchised businesses, franchise owners have control over setting prices and menu, not necessarily corporate decisions. Being forced to conform to the price increases, many are now wondering if searching for stock and crypto options may be a viable long-term solution to escape the overwhelming costs of necessary necessities.
Brooke Sjoberg is a graduate of the University of Texas at Austin, holding a Bachelors in Journalism completed in 2020. Working as a freelance writer for the Daily Dot since then, Brooke has gained significant knowledge of and experience in the corporate and virtual sides of the food service world.
