Leading cryptocurrency wallet Trust Wallet is turning heads with a reimagined identity that modernizes web 3.0 for mainstream users. The controversial and disruptive rebrand comes up with a new logo, refreshed interface, and “Trust Yourself” tagline to convey their dedication to user empowerment.
According to CEO Eowyn Chen, this transformation paves the way for mass adoption by introducing a thicker, yet robust gateway into the realm of crypto finance. Chene went on to say that one of the objectives of the rebrand is centralizing design for seamless awareness and use of their features and tokens.
An overpowering new color scheme coupled with improved wallet switching and light and dark modes make up what Chen calls “the most beautiful and intuitive crypto wallet on the market.” The refreshed shield logo speaks to their ability to provide communal safety and security and further amplifies the theme of self-trust.
The overhaul allows Trust Wallet to compete in this mature growth field with aesthetics including an emphases on accessiblity. According to Chen, this project further pushes the boundaries for what users another people should expect from a haven of crypto finance.